progamme controller

Programme controllers are also known as programme directors, there role is to lead commercial radio stations to make sure that they create programming which meets both the creative and commercial needs of stations. In the BBC the job would be referd to as an assistant editor in local radios. The role of a programme editor can differ from station to station depending on the size of the organisation.

Programme controllers must have a good understanding of the purpose and format of the station they are working for and who its target audience is. There main role is to plan programming to meet the needs of the audience and oversee the work of the programming teams. They also play the main role when it comes to recruitment, training and general management of all staff. They must also contribute to the development of multiplatform content, coach programme presenters and attract and retain audiences.

Essential Knowledge & Skills
Radio Programme Controllers need the following:

• ability to generate original ideas, and to think creatively about how to communicate them
• excellent communication and presentation skills
• knowledge of the Radio market, different station and programme styles, and audience demographics
• sound editorial judgement
• business and finance skills
• confidence and decisiveness
• the capacity to work effectively under pressure, react quickly, and meet tight deadlines
• determination, diplomacy, and excellent interpersonal skills
• a facility for managing creative teams, and encouraging acceptable creative risk taking
• ability to coach, and to develop talent in others
• ability to give and accept feedback, and manage performance
• ability to deal effectively with team members of differing temperaments and morale
• ability to encourage frank and constructive reviews of output
• self-motivation and adaptability
• a thorough knowledge of the law, ethics and industry regulation as they affect Radio production
• knowledge of when it is necessary, and how to acquire, the relevant clearances and licenses, including copyright and music clearances
• knowledge of the requirements of the relevant Health and Safety legislation and procedures
• a high level of IT skills - particularly good word-processing and data handling skills

Programme controllers must have experience in programming over a number of years and with a mixture of radio stations and organisations, and have a good understanding of the commercial side of business.

Programme controllers gain most of the experience on the job, from managing smaller programme teams to standing in for senior colleagues. Once in the post the programme controller is expected to carry on improving there skills in the role. Management qualifications are a good help start to get the promotion to programme controller.